1. A Cultural Schism

    I opened my Google Reader this morning to see (as usual) a challenging blog post by Seth Godin. It’s a brief post (also as usual), so I figured I’d share it here before I shared some thoughts on the matter…

    Truth and consequences

    There’s a huge chasm in most markets: People who want to be isolated from the consequences of their actions, and those that are focused (sometimes too much) on those consequences.

    For years, Paula Dean sold cooking shows to an audience that refused to care about what would happen if they regularly ate what she cooked.

    Rep. Anthony Weiner wasn’t open to buying warnings about what would happen to his photos and tweets.

    At the same time, there’s the audience of new moms that are overeager to baby-proof their home (just in case), the conscientious recycler who doesn’t want to know about the actual costs of picking up that bin out front, and the passionate teacher who sacrifices every day so his students can thrive a decade from now.

    If you are sellingtomorrow, be very careful not to pitch people who are only interested in buying things that are abouttoday. It’s virtually impossible to sell financial planning or safety or the long-term impacts of the environment to a consumer or a voter who is relentlessly focused on what might be fun right now.

    Before a marketer or organization can sell something that works in the future, she must sell the market on the very notion that the future matters. The cultural schism is deep, and it’s not clear that simple marketing techniques are going to do much to change it.

    Interesting isn’t it!? Honestly, this is nothing new or mind-blowing. Seth has a way of communicating an old/known truth in a new and thought provoking way. But this is certainly good for all of us to consider; I think we all have to fight to keep both the now and the future in mind. However, being a youth pastor my head instantly toward how this plays out in youth culture today. 

    I think that this topic is one of the most difficult hurdles to cross when it comes to communicating to youth and encouraging change. Everything in our world is instant; all that really matters is what is happening right now, in this very moment (or in the next week or two). It’s extremely difficult to get teenagers to see beyond the next “major” event in their lives (i.e. sports game, concert, school event, birthday, etc.). Unfortunately for us (youth pastors, youth leaders, teachers, parents), most of the things we try to teach and instill in the lives of young people are big-picture, long term, “grand scheme of things” kind of ideas. Because of the future aspect of what we teach, it’s hard for youth to grasp the importance of it.

    The question I am asking myself right now is “How can I help the youth I lead understand better the TRUTH that actions/decisions made today might just affect me one month, one year, ten years down the road?” Also, as I am preparing lessons/messages, I think it would be good to ask myself “How am I going to help my audience see how this topic is important for both the here and now AND the future?”  

    This cultural schism IS deep, but I don’t believe it’s impossible to overcome. The real question is, what can and will you do about it?

    2 years ago  /  0 notes

  2. Finding the notes of @arronchambers helpful today as I write and study. Grateful for the influence of Godly men in my life. (Taken with instagram)

    Finding the notes of @arronchambers helpful today as I write and study. Grateful for the influence of Godly men in my life. (Taken with instagram)

    2 years ago  /  0 notes

  3. Take # 49

    So I’ve tried this whole blogging thing before. Several times. A year. I never really get into it though. I do it for a little while, and then I forget about it. To make things worse, I often have thoughts that I think a) don’t think need to be shared, b) don’t feel like are worth sharing, or 3) would most likely be good, but decide no one wants to hear (or read) about. That basically leaves me with a place to blog and no blog posts. 

    It’s time to start following through…I’ve dropped too many balls in my life. 

    2 years ago  /  0 notes